Privacy Policy

Last updated: January 12, 2026

This Privacy Policy explains how LittleLegs collects, uses, shares, and protects your personal information when you visit or make a purchase from our website and online store, or otherwise interact with our services.

For the purposes of applicable data protection laws, including the EU General Data Protection Regulation (GDPR) and the UK GDPR, LittleLegs is the data controller of your personal information. LittleLegs is operated by KECommerce, a company established in Denmark.

1. Who we are

Controller
LittleLegs
Operated by KECommerce
Location: Denmark
Contact: info@littlelegs.dk

You may also contact us through our website contact form for privacy related requests.

2. What personal information we collect

We collect personal information in the following ways:

A. Information you provide to us

When you place an order, subscribe to marketing, contact us, or otherwise use our services, you may provide:

• Name
• Email address
• Phone number
• Billing address
• Shipping address
• Order and purchase information
• Messages sent to customer support
• Reviews, feedback, and other content you submit

B. Payment information

Payments are processed through third party payment providers, including Shopify Payments, Klarna, and Stripe. LittleLegs does not store full payment card numbers. Payment providers may collect and process payment related information to complete transactions and prevent fraud.

C. Information collected automatically

When you visit our store, certain information is automatically collected, including:

• Device and browser information
• IP address
• Time zone and approximate location
• Information about how you interact with our website
• Cookies and similar tracking technologies

3. How we use your information

We use personal information for the following purposes:

A. Providing and operating our services

• Processing orders and payments
• Shipping products and providing delivery updates
• Handling returns, refunds, and exchanges
• Providing customer support

B. Managing accounts and improving our store

• Maintaining customer records
• Improving our website, products, and services

C. Marketing and communication

If you opt in at checkout or elsewhere, we may send you marketing emails about our products, offers, and updates. You can unsubscribe at any time using the link in our emails.

We also send essential service communications such as order confirmations and shipping notifications.

D. Abandoned cart reminders

If you begin checkout and do not complete your purchase, we may send an email reminder about your cart in accordance with applicable consent rules.

E. Analytics and advertising

We use analytics and advertising tools to understand store usage and show relevant ads, including:

• Google Analytics
• Meta platforms such as Facebook and Instagram

F. Fraud prevention and security

Personal information may be used to detect, prevent, and investigate fraud and security issues.

G. Legal and compliance

We process and retain certain information to comply with legal and accounting obligations.

4. Legal bases for processing

Where GDPR applies, we process personal information based on:

• Performance of a contract
• Consent
• Legitimate interests
• Legal obligations

5. Who we share information with

We share personal information only with trusted service providers as necessary to operate our store:

A. Shopify

Our store is hosted on Shopify, which processes personal information to provide and improve its services.

B. Payment providers

• Shopify Payments
• Klarna
• Stripe

C. Marketing and analytics partners

• Klaviyo
• Google Analytics
• Meta platforms such as Facebook and Instagram

D. Shipping providers

• PostNL
• PostNord
• Bring

E. Legal requirements

We may share information where required by law or to protect our rights.

6. International data transfers

Some service providers process personal information outside the EU and UK. Where applicable, transfers are protected by appropriate safeguards such as Standard Contractual Clauses.

7. Cookies and tracking technologies

We use:

• Essential cookies
• Analytics cookies
• Marketing cookies

You can manage cookie preferences via our cookie banner and browser settings.

8. Data retention

We retain personal information only as long as necessary for the purposes described in this Privacy Policy and to meet legal requirements.

9. Your rights

If you are located in the EU or UK, you have rights including access, correction, deletion, restriction, portability, and the right to withdraw consent.

Requests can be submitted via info@littlelegs.dk or through our contact form. We respond within 30 days.

10. Children

Our services are not directed at children. We do not knowingly collect personal information from children without appropriate consent.

11. Security

We take reasonable steps to protect personal information, but no system is completely secure.

12. Changes to this Privacy Policy

We may update this policy from time to time. The latest version will always be available on our website.

13. Contact

LittleLegs
Operated by KECommerce
Denmark
Email: info@littlelegs.dk